PENFOLDS COLLECTION 2022 A milestone two-hemisphere release comprising the spectacular 2018 Penfolds Grange vintage and the inaugural 2019 Penfolds French Winemaking Trial from Bordeaux . The Penfolds Collection 2022 marks the 60th anniversary of the landmark Penfolds Bin 60A, Peter Gago’s 20th anniversary as Chief Winemaker, and new directions for the Penfolds brand with the unveiling of its Bordeaux collaboration. This year’s collection – the largest ever – also highlights a grand vision not seen since the 1960s at Penfolds. It follows some major changes in trading conditions over the last few years, particularly punitive Chinese tariffs and a new agile business structure. The latter has enabled Penfolds to accelerate plans for its future. Although the China market has been troublesome in recent years, the outlook for global wine brands extends into the decades. For instance, Penfolds has been working towards its California venture since the late 1980s. Ideas for a China project were first mooted 10 years ago, and already a Penfolds Lot 518 ‘Spirited Wine’ with Baijiu was released some years ago. A Franco-Australian venture has been on the cards for a long while, with the Thienot/ Penfolds Champagne collaboration now a few years old as well. The launch of Penfolds Bin 169 Cabernet Sauvignon on La Place de Bordeaux, the increasing interest in the Beyond Bordeaux category, and closer relationships between CVBG/ Dourthe, one of the key players in the sales and marketing of Grand Cru Classé wines, have created further momentum. This year’s collection also marks the release of Penfolds’ first Bordeaux red, which takes place 72 years after Max Schubert’s visit to Bordeaux, where he first imagined a great ‘Australian Claret’.
Penfolds Collection 2022
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