WWW.WINEPILOT.COM
W I N E P I L O T
BRAND KIT
WINEP I LOT
Winepilot is a cutting-edge review platform which assists the wine industry to better connect with a broad range of consumers who are currently missed by the traditional wine media, including digitally savvy Millennials and Generation Z. We offer an on demand service to supply engaging and modern reviews crafted by many leading wine writers and sommeliers which are free for consumers and the trade to access. Our team’s reviews also have significant influence and credibility in export markets as we are also regular contributors to prestigious international publications such as VINOUS, Decanter, Wine Spectator and The World of Fine Wine.
USA
Australia
NZ
Germany
WEBSITE 2023
United Kingdom Other
Other 5.9%
USA 8.1%
Germany 4.4%
unique visitors 131K traffic growth 37%
total pageviews 885K visitors under 35 36%
NZ 9.8%
Australia 69.2%
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OUR PILOTS
JENI PORT
ANGUS HUGHSON Angus is an award-winning wine writer and the Founder and Publisher of Winepilot, the Australian Editor for leading international publication VINOUS based in New York City and the Co-Publisher of The Australian Ark with over 15 years of publishing, writing and judging experience. KEN GARGETT Ken mostly writes on wine, Champagne and spirits for various newspapers, magazines and books, but is perhaps best known for his work as the longest serving wine writer for The Courier Mail and as the Australian wine correspondent for The World of Fine Wine. ANNETTE LACEY MW Annette is currently the Group Beverage Manager for Solotel. She passed the Master of Wine Program in 2020, was a winner of the 2014 Vin de Champagne Award, is a Len Evans Scholar and regular wine judge. SHANTEH WALE Shanteh was the Head Sommelier at Sydney's Award-Winning Quay restaurant for a number of years and has recently been added to the Halliday Wine Companion tasting panel and launched her own podcast, Over a Glass.
RAY JORDAN Ray Jordan is one of Australia’s most experienced wine writers. He has been writing about wine for more than 40 years and was Wine Editor for Seven West Media, with a long-standing column in The West Australian. He also has been writing his influential annual guide to West Australian wines since 2003. Jeni Port is one of Australia's top wine communicators and judges. Based in Melbourne, Jeni was the longest-serving wine writer on The Age newspaper and continues to write for most Australian wine magazines including Wine Selector and Halliday Wine Companion. She was named Wine Communicator of the Year and Legend of the Melbourne Food and Wine Festival in 2014 and in 2018 was named Legend of the Vine. TOM KLINE Tom Kline is a prolific and award winning wine communicator and contributes to Decanter, Wine Spectator and Halliday Wine Companion, while also a WSET educator and tutor of self-authored wine courses. Having grown up in north east Victoria’s King Valley wine region with a wine educator father, Tom caught the wine bug early.
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OUR PILOTS
CASSANDRA CHARLICK
MARCELL KUSTOS
Marcell holds a PhD in Wine Sensory Science at the University of Adelaide in collaboration with Wine Australia and UC Davis. Formerly the Head Sommelier at Penfolds Magill Estate and Beverage Director at Restaurant Botanic, Marcell now runs a wine and hospitality consultancy, is a board member of Sommeliers Australia, a wine show judge and founder of LUDO wines. MELISSA MOORE Melissa is a highly experienced wine communicator and sommelier having judged at national and local wine shows including The Royal Sydney Show, the NSW Wine Awards and the Alternative Varieties Show as well as contributing to the Sydney Morning Herald. EMMA FARRELLY For over 19 years, Emma has produced award-winning wine lists across Perth. She is a regular wine judge and was awarded 2017 Sommelier of the Year at the WA Good Food Guide awards and Sommelier of the Year at the 2019 Gourmet Traveller Restaurant awards.
Cassandra is an award winning Margaret River based wine, travel, and food writer and presenter, regularly contributing to publications including Decanter, Halliday Wine Magazine, Delicious, and Escape. She was recently awarded the IWSC Emerging Talent Award for 2024.
NICOLE BILSON
Nicole is an award-winning writer and one of Australia's leading emerging wine communicators. She completed the WSET Diploma in 2016 and has since contributed to Gourmet Traveller WINE, Halliday Wine Magazine and Nourish Magazine.
LISA CARDELLI Lisa Cardelli is an Italian-born wine professional, having worked as a
sommelier in some of Melbourne's best fine-dining restaurants for over 10 years. Lisa is the recipient of the 2022 Wine Communicators of Australia Best Published Feature Article award and 2022 Sydney Royal Wine Professional Development Scholarship sponsored by the Len Evans Foundation.
TIJANA LAGANIN
MATT DUNNE
Tijana is on a mission to take the intimidation out of wine and brings a fresh angle to wine communication. Based in Adelaide and with a background in sales and marketing, Tijana has completed both WSET Levels 2 and 3, and on the editorial team of The Australian Ark by Andrew Caillard MW.
Matt Dunne is one of Sydney’s finest sommeliers and wine communicators. Matt has created and managed wine lists for over 30 venues and in 2011 was crowned the Sydney Morning Herald’s ‘Good Food Guide Louis Roederer Sommelier of the Year'.
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OUR PRICING MODEL Individual reviews: $70 + GST | Pack of ten reviews: $500 + GST Reviews will be published on the Wine Pilot website, and accessible to the public. The winery will have ownership of reviews to use as they deem fit for third party endorsement. A pack of ten reviews can be used across all our pilots, with remaining credit available to use at any future date without expiry. Delivery addresses for writers will be provided upon request. Please ensure samples are accompanied with retail pricing.
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WEBSITE ADVERTISING With over 25 000 unique monthly visitors, Wine Pilot provides exposure to wine consumers and enthusiasts. Reach a greater audience to advertise your brand, promote new products, vintage releases or events. Packages available as well as bespoke packs.
All advertising packs include a complimentary social media post.
ADVERT SPACE Header Banner Sitewide Reviews (inc monthly email) Sub Banner Sitewide Reviews (inc monthly email)
PRICE PER MONTH (ex GST) $750 $400
Home Page Banner 1 Home Page Banner 2 Home Page Banner 3 Home Page Banner 4
$500 $350 $250 $100
Wine Feed & Search Page
$300
INDIVIDUAL REVIEW PAGES INCLUDES BANNER AD IN MONTHLY EMAIL
TOP BANNER: $750 PER MONTH + GST
BOTTOM BANNER: $400 PER MONTH + GST
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HOME PAGE BANNER 1: $500 + GST HOME PAGE BANNERS
HOME PAGE BANNER 2: $350 + GST
HOME PAGE BANNER 3: $250 + GST
HOME PAGE BANNER 4: $100 + GST
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WINE FEED & SEARCH PAGE $300 + GST INCLUDES:
THREE BANNERS PER WINE FEED
+
A BANNER EVERY FIVE WINES IN SEARCH
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CUSTOMER FEEDBACK
84%
Winepilot reviews drive sales
The speed of content generation exceeded expectations
75%
Winepilot crafts better, more engaging content than other similar platforms
100%
"The reviews speak to both kinds of wine lovers - the less experienced and the experienced."
"A great professional group. Keep it up! "
"We have felt supported and guided through the process, (we are new to the industry) and we will be submitting more wines this year. Well done to you guys!"
CONTACT 0432 741 071 tijana@winepilot.com
41 Glebe Point Road, GLEBE 2037 www.winepilot.com
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