Brand awareness
Significant decline in awareness levels for nearly all brands in the top 30; notable progression for Squealing Pig
Awareness: Tracking % who have hard of the following brands Base = All Australian regular wine drinkers (n ≥ 1,000)
Tracking
Tracking
2019
2021
2022
2019
2021
2022
Ranking '22
Ranking '22
(n=1,000)
(n=1,000)
(n=1,008)
(n=1,000)
(n=1,000)
(n=1,008)
vs. '19
vs. '21
vs. '19
vs. '21
1
Jacob's Creek
85% 70% 67% 76% 60% 65% 73% 65% 65% 69% 58% 59% 70% 58% 58% 66% 52% 54% 61% 49% 53% 58% 47% 51% 57% 48% 50% 66% 49% 50% 59% 45% 48% 60% 45% 47% 53% 44% 46% 56% 41% 45% 47% 40% 43%
15= Banrock Station
50% 36% 43% 47% 37% 42% 49% 39% 41% 46% 37% 40% 44% 38% 39% 47% 39% 38% 42% 33% 36% 21% 31% 35% 41% 32% 34% 38% 33% 33% 32% 30% 32% 46% 34% 31% 37% 29% 31% 35% 27% 29% 29% 26% 29%
2= 2=
Wolf Blass Penfolds
17 18 19 20 21 22 23 24 25 26
Houghton
Tyrrell's Seppelt
4 5 6 7 8
Brown Brothers
Yellow Tail Lindeman's Oyster Bay De Bortoli
Pepperjack
Peter Lehmann
Fifth Leg
Squealing Pig
9= 9= 11 12 13 14
Hardys
Gossips
Rosemount Estate
Stanley Wines
Yalumba
Cloudy Bay
McWilliam's
27= Eaglehawk 27= Berri Estates 29= Stoneleigh 29= Brancott Estate
Taylors Wynns
15= McGuigan
Results for all 55 brands available in the data table
= Represents equal ranking / : Statistically significantly higher / lower than the previous wave(s) at a 95% confidence level Source: Wine Intelligence, Vinitrac ® Australia, Jul ’19 (n=1.000), Jul ’21 (n=1,000), Jul ’22 (n=1,008) Australian regular wine
99
Wine Intelligence Australia Wine Landscapes 2022
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