Brand health: consumption and awareness Domestic brands Jacob’s Creek and Wolf Blass dominate the market, closely followed by Penfolds
Brand health: Top 15 awareness and consumption levels Base = All Australian regular wine drinkers (n=1,008)
% who have heard of the following brands % who bought the following brands in the past three months
Source: Wine Intelligence, Vinitrac ® Australia, Jul ’22 (n=1,008) Australian regular wine drinkers
98
Wine Intelligence Australia Wine Landscapes 2022
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