Australian Wine Brand Power Index 2022
The top four most powerful wine brands are unchanged
Tracking vs 2021
Score difference vs 2021
Tracking vs 2021
Score difference vs 2021
Final Index
Final Index
Ranking '22
Ranking '22
= = = =
-1 -5
1 2 3 4 5 6 7 8 9
Jacob's Creek
95.1 94.8 93.3 88.0 77.9 77.4 68.0 63.6 61.5 60.2 59.9 58.5 57.5 57.2 54.7
-0.2
16 17 18 19 20 21 22 23 24 25 26 27
Houghton
54.4 54.2 53.3 53.1 53.0 52.7 52.5 51.9 51.1 50.7 49.4 48.4 47.9 47.9 47.8
1.8 0.1
Penfolds
2.6 3.5 7.2 6.6 2.8 3.5 4.8 2.1 2.4 7.8 1.2 5.3 9.2 4.7
Rosemount Estate
+15
Brown Brothers
Annie's Lane
10.4 -0.5 -0.8
-5 -7 +5 -3 -1 -3 -7 +6 -7 +9 -2 -6
Wolf Blass Oyster Bay Yellow Tail Pepperjack De Bortoli
Banrock Station
+1 -1
McGuigan Henschke Yalumba Grant Burge
6.9 1.5 1.8 1.0
=
+1 -1
Taylors Wynns Hardys
Tyrrell's Gossips
=
10 11 12 13 14 15
-0.5
+6 -1 +3
d'Arenberg
6.4
Lindeman's Squealing Pig Cloudy Bay Peter Lehmann
Fifth Leg
-2.3
28= 28=
Wirra Wirra Tempus Two McWilliam's
7.7 2.3
+11
+8
30
-1.5
Note: Australia brand power comes from our annual score published in spring 2022
Source: Wine Intelligence, Vinitrac ® Australia, Feb ‘22 Australian regular wine drinkers
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Wine Intelligence Australia Wine Landscapes 2022
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