Global Wine Brand Power Index Brand health measures included in the index
% who have heard of each brand (when prompted with a list of brand names with logos) Base = All wine drinkers
Brand awareness index
Awareness
% who have bought each brand in the past 3 months Base = All wine drinkers
Purchase
% who have bought each brand in the past 3 months Base = Those who have heard of each brand
Brand purchase index
Conversion
Wine Brand Power Index
% who would consider buying each brand Base = Those who have heard of each brand
Consideration
% who think each brand is right for people like them Base = Those who have heard of each brand
Affinity
Brand connection index
% who would recommend each brand to a friend Base = Those who have heard of each brand
Recommendation
95
Wine Intelligence Australia Wine Landscapes 2022
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