Brand Health Key takeaways
1. The top three power brands remain unchanged Jacob’s Creek, Penfolds and Brown Brothers keep their places at the top of the 2022 Brand Power Index.
2. Brand awareness is down Mirroring trends in country and region knowledge, brand awareness has fallen significantly since 2019. However, there has been a consistent increase in purchase rates on a wide variety of brands since 2021.
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Wine Intelligence Australia Wine Landscapes 2022
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