HOT TOPIC
Consumer sentiment
Younger wine drinkers are confident that they will socialise and travel more this year, while older people are more negative about those things and are doing them less
Consumer sentiment: travel and socialising Net score of % who agree with bottom statement subtracted from the % who agree with the top statement Base = All Australian regular wine drinkers (n=1,008)
All sample
I plan on travelling more this year
I am going out more
55+ Boomers 40-54 Gen X 25-39 Millennials 18-24 Gen Z
Q What do market experts say?
Neutral
“I don’t think people have fully re- emerged from the pandemic. There is definitely a population that is picking and choosing when they socialise and how.. ” Wine industry rep
I plan on travelling less this year
I am going out less
Source: Wine Intelligence, Vinitrac ® Australia, Jul’ 22 (n=1,008) Australian regular wine drinkers
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Wine Intelligence Australia Wine Landscapes 2022
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