HOT TOPIC
Consumer sentiment
Differing sentiments on finances, with younger people’s spending power being unaffected across most categories, while mature wine drinkers are more cautious about their spending
Consumer sentiment: spending and wine Net score of % who agree with bottom statement subtracted from the % who agree with the top statement Base = All Australian regular wine drinkers (n=1,008) I am buying all the
All sample
I am buying more expensive wine
I am buying more wine
I am spending more on everyday goods
I am spending more on going out
55+ Boomers 40-54 Gen X 25-39 Millennials 18-24 Gen Z
same products that I usually do
Q What do market experts say?
Neutral
“I would say there's definitely a softness in the market. I think you can see people just have less income to spend. There are probably some spots which are more affected than others. ” Wine critic
I am buying cheaper wine
I am spending less on going out
I am switching to cheaper products
I am buying less wine
I am spending less on everyday goods
Source: Wine Intelligence, Vinitrac ® Australia, Jul’ 22 (n=1,008) Australian regular wine drinkers
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Wine Intelligence Australia Wine Landscapes 2022
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