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Views on wine closure types Natural cork is more aligned with special occasions, synthetic cork with innovation, and screw-caps with being good for everyday drinking
Wine closure types imagery: positioning map % who associate the following statements with each type of wine closure Base = All Australian regular wine drinkers (n=1,008)
Low quality
Natural cork Screwcap Synthetic cork
Outdated
Innovative
Cheap
Modern
High quality
Sustainable
Affordable
Good for special occasions
Traditional
Recyclable
Opening a wine with this type of closure gives me pleasure
Trustworthy
Good for everyday drinking
Practical
Source: Wine Intelligence, Vinitrac® Australia, Jul ’19 (n=1.000), Jul ’21 (n=1,000), Jul ’22 (n=1,008) Australian regular wi ne drinkers
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Wine Intelligence Australia Wine Landscapes 2022
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