HOT TOPIC
Wine closures (2) Australians wine drinkers over the age of 55 like buying wine with screw-caps; Millennials have a greater preference for synthetic cork closures compared to drinkers as a whole
Views on wine closures % who ‘agree’ or ‘strongly agree’ with the following statements Base = All Australian regular wine drinkers (n=1,008)
Natural cork
Synthetic cork
Screwcap
I like buying wine with this closure Neutral I don’t like buying wine with this closure
25-39 Millennials
55+ Boomers
18-24 Gen Z
40-54 Gen X
25-39 Millennials
55+ Boomers
25-39 Millennials
18-24 Gen Z
55+ Boomers
40-54 Gen X
18-24 Gen Z
40-54 Gen X
% / % : Statistically significantly higher / lower than all regular wine drinkers at a 95% confidence level Source: Wine Intelligence, Vinitrac ® Australia, Jul ’22 (n=1,008) Australian regular wine drinkers
86
Wine Intelligence Australia Wine Landscapes 2022
Copyright 2022 – Wine Intelligence – For client use only. Not to be reproduced or resold without permission from Wine Intelligence.
Powered by FlippingBook