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Packaging conversion
Packaging conversion: Tracking % who are aware of and have purchased wine in the following packaging types Base = All Australian regular wine drinkers (n=1,008)
Conversion rates for alternative packaging are significantly higher among younger age groups
Packaging conversion: by generation % who are aware of and have purchased wine in the following packaging types Base = All Australian regular wine drinkers (n=1,008)
= Represents equal ranking / : Statistically significantly higher / lower than the previous wave(s) at a 95% confidence level % / % : Statistically significantly higher / lower than all regular wine drinkers at a 95% confidence level Source: Wine Intelligence, Vinitrac ® Australia, Jul ’21 (n=1,000), Jul ’22 (n=1,008) Australian regular wine drinkers
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Wine Intelligence Australia Wine Landscapes 2022
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