HOT TOPIC
Packaging purchase
Packaging purchase: Tracking % who have purchased wine in the following packaging types Base = All Australian regular wine drinkers (n=1,008)
2021
2022 Tracking
Ranking '21
(n=1,000)
(n=1,008)
vs. '21
Purchase levels are broadly stable, but consumers are polarised in their packaging preferences, with Boomers more likely to stick with standard bottles and younger people more attracted to alternatives
1 2 3 4 5
Standard bottle (750 ml)
76% 77% 18% 19% 13% 15% 14% 12%
Large glass bottle / magnum (1.5L)
Large bag-in-box (3L)
Small bottle (single serve) Small bag-in-box (1.5L)
8% 5% 3% 2%
9% 5% 5% 4%
6= 6=
Can
Pouch
8
Tetra pak
Packaging purchase: by generation % who have purchased wine in the following packaging types Base = All Australian regular wine drinkers (n=1,008)
Australian regular wine drinkers
18-24 Gen Z
25-39 Millennials
40-54 Gen X
55+ Boomers
Ranking '22
(n=1,008)
(n=80) 67% 30% 15% 17%
(n=316)
(n=285)
(n=327)
1 2 3 4 5
Standard bottle (750 ml)
77% 19% 15% 12%
67% 30% 15% 19% 11% 10%
79% 19% 12%
88%
Large glass bottle / magnum (1.5L)
7%
Large bag-in-box (3L)
19%
Small bottle (single serve) Small bag-in-box (1.5L)
7% 7% 3% 5% 3%
8% 9% 1% 1% 2%
9% 5% 5% 4%
7%
6= 6=
Can
13%
Pouch
6% 7%
8% 7%
8
Tetra pak
= Represents equal ranking / : Statistically significantly higher / lower than the previous wave(s) at a 95% confidence level Source: Wine Intelligence, Vinitrac ® Australia, Jul ’21 (n=1,000), Jul ’22 (n=1,008) Australian regular wine drinkers
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Wine Intelligence Australia Wine Landscapes 2022
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