Wine-buying choice cues Nearly all wine choice cues have recorded significant increases since 2019, with grape variety remaining at number one, followed by brand and country of origin
Wine choice cues: Tracking % who indicate each of the following factors is ‘important’ or ‘very important’ when buying wine Base = All Australian regular wine drinkers (n ≥ 1,000)
= Represents equal ranking / : Statistically significantly higher / lower than the previous wave(s) at a 95% confidence level Source: Wine Intelligence, Vinitrac ® Australia, Jul ’19 (n=1.000), Jul ’21 (n=1,000), Jul ’22 (n=1,008) Australian regular wine drinkers
81
Wine Intelligence Australia Wine Landscapes 2022
Copyright 2022 – Wine Intelligence – For client use only. Not to be reproduced or resold without permission from Wine Intelligence.
Powered by FlippingBook