Involvement and perceived expertise (2) Millennials agree more strongly with nearly all statements; a higher proportion believe wine to be reasonably priced, important to their lifestyle and something they should take time over before buying
Involvement and perceived expertise in wine by generation % who ‘agree’ or ‘strongly agree’ with the following statements Base = All Australian regular wine drinkers (n=1,008)
% / % : Statistically significantly higher / lower than all regular wine drinkers at a 95% confidence level Source: Wine Intelligence, Vinitrac ® Australia, Jul ’22 (n=1,008) Australian regular wine drinkers
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Wine Intelligence Australia Wine Landscapes 2022
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