Wine involvement Involvement is consistently increasing, driven by Millennial wine drinkers
Wine involvement: Tracking Base = All Australian regular wine drinkers (n ≥ 1,000)
Wine involvement by generation Base = All Australian regular wine drinkers (n=1,008)
Q What do market experts say?
“I’m not seeing the same uptake of wine with the fresh 18-year-olds as in previous generations but there seems to be that great migration into the category around that 30th birthday mark ”
Small wine producer
/ : Statistically significantly higher / lower than the previous wave(s) at a 95% confidence level % / % : Statistically significantly higher / lower than all regular wine drinkers at a 95% confidence level Source: Wine Intelligence, Vinitrac ® Australia, Jul ’19 (n=1.000), Jul ’21 (n=1,000), Jul ’22 (n=1,008) Australian regular wine drinkers
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Wine Intelligence Australia Wine Landscapes 2022
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