Attitudes towards wine
Attitudes towards wine: Tracking % who ‘agree’ or ‘strongly agree’ with the following statements Base = All Australian regular wine drinkers (n ≥ 1,000)
Nearly half of regular wine drinkers are experimental with their wine consumption. This is seen especially among Millennials, though it is less likely in older consumers, who tend to cling to the wines they know
Attitudes towards wine by generation % who ‘agree’ or ‘strongly agree’ with the following statements Base = All Australian regular wine drinkers (n=1,008)
Q What do market experts say?
“The younger audience are much more inquisitive. I think they're just more accepting of these funkier styles, as long as they understand how they are made in the winery or vineyard” On-premise owner
% / % : Statistically significantly higher / lower than all regular wine drinkers at a 95% confidence level / : Statistically significantly higher / lower than the previous wave(s) at a 95% confidence level Source: Wine Intelligence, Vinitrac ® Australia, Jul ’19 (n=1.000), Jul ’21 (n=1,000), Jul ’22 (n=1,008) Australian regular wine drinkers
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Wine Intelligence Australia Wine Landscapes 2022
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