Fewer drinkers, but growing frequency There has been a slight shrinking of the regular wine drinking population (those who drink at least once a month) but a higher proportion of them now consume the beverage on a weekly basis (82% in 2022 against 73% in 2018). The weekly wine drinking population totals 8.2 million adults, up 11% from 2018. The proportion of those drinking wine on most days has gone up from 13% to 17% in the space of four years.
Australian wine drinkers population In millions of adults
Regular wine drinkers
Weekly wine drinkers
2022
2018
10.0m 2
8.2m 4
10.2m 2
7.4m 4
82 %
73 %
-2.0% vs 2018
+10.8% vs 2018
Weekly wine consumption frequency % who drink wine at the stated frequencies Base = All Australian regular wine drinkers (n ≥ 1,000)
Most days/everyday 2-5 times a week About once a week
Q What do market experts say? “I think the rise in domestic and regional tourism, due to border closures with the pandemic, has helped in converting consumers into regular wine drinkers. ” Small wine producer
2 Wine Intelligence online calibration study, September 2017 (n=1,077), rolling average of December 2020 and May 2022 (n=2,000) Australian adults. Wine=still light wine (red, white, rosé) 4 Wine Intelligence, Vinitrac ® Australia, Jul’ 18 and Jul’ 22 (n ≥ 1,000) Australian regular wine drinkers Source: Wine Intelligence, Vinitrac ® Australia, Jul ’19 (n=1.000), Jul ’21 (n=1,000), Jul ’22 (n=1,008) Australian regular wine drinkers
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Wine Intelligence Australia Wine Landscapes 2022
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