On-premise consumption Wine consumption in restaurants has dwindled since 2019, suggesting a post-pandemic recovery is yet to happen; bar consumption is more stable, with Millennials the highest user group
Wine purchase in on-premise % who buy wine in a bar, pub or restaurant Base = All Australian regular wine drinkers (n ≥ 1,000)
2019
2021
2022
Tracking
On-trade location
(n=1,000)
(n=1,000)
(n=1,008)
vs. '19
vs. '21
Yes No Yes No Yes No
64% 60% 63% 36% 40% 37% 83% 79% 79% 17% 21% 21% 87% 85% 85% 13% 15% 15%
Bar
Restaurant
On-premise drinker
Wine purchase in on-premise: by generation % who buy wine in a bar, pub or restaurant Base = All Australian regular wine drinkers (n=1,008)
Australian regular wine drinkers
18-24 Gen Z
25-39 Millennials
40-54 Gen X
55+ Boomers
On-trade location
(n=1,008)
(n=80)
(n=316)
(n=285)
(n=327)
Yes
63% 37% 79% 21% 85% 15%
71% 29% 82% 18% 91%
76% 24% 84% 16% 91%
61% 39% 78% 22% 83% 17%
52% 48% 74% 26% 79% 21%
Bar
No
Yes
Restaurant
No
Q What do market experts say?
Yes
On-premise drinker
No
“We're seeing pretty good numbers, people are coming through, eating and having a couple of glasses of wine but they're not following that up with expensive bottles off the top shelf.”
9%
9%
% / % : Statistically significantly higher / lower than all regular wine drinkers at a 95% confidence level / : Statistically significantly higher / lower than the previous wave(s) at a 95% confidence level Source: Wine Intelligence, Vinitrac ® Australia, Jul’ 19 (n=1.000), Jul ’21 (n=1,000), Jul ’22 (n=1,008) Australian regular wine drinkers
On-premise owner
69
Wine Intelligence Australia Wine Landscapes 2022
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