Off-premise spend Average spend in off-premise has increased for at-home occasions but has decreased for gifting
Off-premise: Typical spend per bottle by occasion Base = Those who buy wine in the off-premise
-1%
+1%
+9%
+11%
+12%
2019 2022 A relaxing drink at the end of the day at home
2019 2022 With an informal meal at home
2019 2022 With a more formal dinner party at home
2019 2022 At a party / celebration at home
2019
2022
As a gift for somebody
/ Statistically significantly higher / lower than the previous wave(s) at a 95% confidence level Source: Wine Intelligence, Vinitrac ® Australia, Jul ’19 (n=1.000) and Jul ’22 (n=1.008) Australian regular wine drinkers
68
Wine Intelligence Australia Wine Landscapes 2022
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