Consumption frequency Notable long-term growth in frequent wine consumption, led by Boomers, who are more likely to consume wine daily
Wine consumption frequency: Tracking % who usually drink wine at the following frequency Base = All Australian regular wine drinkers (n ≥ 1,000)
Wine consumption frequency: by generation % who usually drink wine at the following frequency Base = All Australian regular wine drinkers (n=1,008)
Q What do market experts say? “The rise in domestic and regional tourism, due to border closures with the pandemic, has helped in converting consumers into regular wine drinkers”
Small wine producer
% / % : Statistically significantly higher / lower than all regular wine drinkers at a 95% confidence level / : Statistically significantly higher / lower than the previous wave(s) at a 95% confidence level Source: Wine Intelligence, Vinitrac ® Australia, Jul ’19 (n=1.000), Jul ’21 (n=1,000), Jul ’22 (n=1,008) Australian regular wine drinkers
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Wine Intelligence Australia Wine Landscapes 2022
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