Wine-buying online channels Online use by wine shoppers is unchanged since 2021. Wine generates the most value online, accounting for nearly a quarter of all alcohol e-commerce
Incidence of online wine purchasing % who have bought wine online in the past six months Base = All Australian regular wine drinkers (n ≥ 1,000)
Bought from a… Winery’s website Wine club Delivery app Supermarket website Online retailer
Online users 41%
( 41 % in 2021)
E-commerce value and share Source: IWSR
Source: IWSR Wine Intelligence, Vinitrac ® Australia, Jul ’22 (n=1,008) Australian regular wine drinkers
62
Wine Intelligence Australia Wine Landscapes 2022
Copyright 2022 – Wine Intelligence – For client use only. Not to be reproduced or resold without permission from Wine Intelligence.
Powered by FlippingBook