Wine-buying channel usage The leading wine buying channels have lost long-term market share, while wine clubs and membership organisations have increased share since 2019
Wine-buying channel usage: Tracking % who have bought wine from the following channels in the past six months Base = All Australian regular wine drinkers (n ≥ 1,000)
Q What do market experts say?
“We are seeing phenomenal numbers for the growth of our wine club which is generally full of people who really care about wine. The attrition rate is low and they are spending more than ever ”
Small wine producer
= Represents equal ranking / : Statistically significantly higher / lower than the previous wave(s) at a 95% confidence level Source: Wine Intelligence, Vinitrac ® Australia, Jul ’19 (n=1.000), Jul ’21 (n=1,000), Jul ’22 (n=1,008) Australian regular wine drinkers
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Wine Intelligence Australia Wine Landscapes 2022
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