Region of origin awareness Awareness levels for all regions have experienced a significant downturn, indicating diminishing knowledge among wine consumers
Region of origin awareness: Top 15, tracking % of those who know the following regions produce wine Base = All Australian regular wine drinkers (n ≥ 1,000)
= Represents equal ranking / : Statistically significantly higher / lower than the previous wave(s) at a 95% confidence level Source: Wine Intelligence, Vinitrac ® Australia, Jul ’19 (n=1.000), Jul ’21 (n=1,000), Jul ’22 (n=1,008) Australian regular wine drinkers
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Wine Intelligence Australia Wine Landscapes 2022
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