Country of origin consumption and awareness Australian wine has a near 100% conversion rate, with the vast majority who are aware of it also drinking it. New Zealand is the second best for conversion despite France and Italy having similar levels of awareness
Country of origin: Top 15 awareness and consumption levels % of those who know of or have purchased wine from the following places Base = All Australian regular wine drinkers (n=1,008)
% who know the listed places produce wine % who have purchased wine from the listed places
Source: Wine Intelligence, Vinitrac ® Australia, Jul ’22 (n=1,008) Australian regular wine drinkers
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Wine Intelligence Australia Wine Landscapes 2022
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