HOT TOPIC
Smooth, full-bodied and easy to drink are the most appealing attributes for a red wine Red wine attributes
Ideal red wine attributes: Top 15 % who select each description for their ideal red wine Base = All Australian regular wine drinkers (n=1,008)
Demographic insights
• Smooth, full-bodied, easy-to-drink and rich wines are most appealing to Boomers.
• Gen Zs are significantly less keen on red wines that are smooth and full-bodied, instead favouring red wines that are sweet.
Source: Wine Intelligence, Vinitrac ® Australia, Jul ’22 (n=1,008) Australian regular wine drinkers
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Wine Intelligence Australia Wine Landscapes 2022
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