Red varietal consumption Consumption of the main red varietals has declined since 2019, while niche varieties have gained market share from a low base
Red varietal consumption % who have drunk the following varietals or wine types in the past six months Base = All Australian regular wine drinkers (n=1,008)
Red varietal consumption: Tracking % who have drunk the following varietals or wine types in the past six months Base = All Australian regular wine drinkers (n ≥ 1,000)
= Represents equal ranking / : Statistically significantly higher / lower than the previous wave(s) at a 95% confidence level Source: Wine Intelligence, Vinitrac ® Australia, Jul ’19 (n=1.000), Jul ’21 (n=1,000), Jul ’22 (n=1,008) Australian regular wine drinkers
49
Wine Intelligence Australia Wine Landscapes 2022
Copyright 2022 – Wine Intelligence – For client use only. Not to be reproduced or resold without permission from Wine Intelligence.
Powered by FlippingBook