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Almost half of all Australian regular wine drinkers prefer an easy-to-drink white wine; fresh and crisp styles are also highly rated White wine attributes
Ideal white wine attributes: Top 15 % who select each description for their ideal white wine Base = All Australian regular wine drinkers (n=1,008)
Demographic insights
• Boomers’ ideal white wine is more likely to be easy to drink and have a crisp flavour profile.
• Less interest by Boomers is shown in wines which have the characteristics of softness and elegance, but Millennials prefer these attributes.
Source: Wine Intelligence, Vinitrac ® Australia, Jul ’22 (n=1,008) Australian regular wine drinkers
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Wine Intelligence Australia Wine Landscapes 2022
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