Drinking repertoire
Alcoholic beverage repertoire: Top 15 tracking % who have drunk the following beverages in the past 12 months Base = All Australian regular wine drinkers (n ≥ 1,000)
Long-term consumption for most categories has fallen since 2019. White wine and Prosecco have recorded growth since 2021
Q What do market experts say?
“Wine is almost an affordable luxury. If you are going to splurge somewhere, it's probably with wine versus a big item like a car or holiday.”
Multinational wine producer
= Represents equal ranking / : Statistically significantly higher / lower than the previous wave(s) at a 95% confidence level Source: Wine Intelligence, Vinitrac ® Australia, Jul ’19 (n=1.000), Jul ’21 (n=1,000), Jul ’22 (n=1,008) Australian regular wine drinkers
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Wine Intelligence Australia Wine Landscapes 2022
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