Demographics of regular wine drinkers The wine-drinking population is growing older and earning more, with men accounting for the majority of regular wine drinkers
Gender
Generation cohorts
55+ Boomers 40-54 Gen X 25-39 Millennials 18-24 Gen Z
Female
Female 45 %
Male 50 %
Male 55 %
Female 50 %
2019
2022
2019
2022
Regions
Total household income
2019
2022
Tracking
2019
2022
Tracking
Under $20,000
5% 7% 9% 6% 7% 6% 8%
4% 6% 7% 7% 9% 7% 7%
Australian Capital Territory
1%
2%
$20,000 - $29,999 $30,000 - $39,999 $40,000 - $49,999 $50,000 - $59,999 $60,000 - $69,999 $70,000 - $79,999 $80,000 - $99,999 $100,000 - $149,999 $150,000 - $199,999
New South Wales Northern Territory
33%
35%
2%
1%
Queensland
18%
19%
South Australia
7% 1%
7% 2%
Tasmania
13% 19%
11% 21% 10%
Victoria
29%
27%
Western Australia
9%
8%
7% 5% 9%
$200,000+
7% 5%
Prefer not to answer
/ : Statistically significantly higher / lower than the previous wave(s) at a 95% confidence level Source: Wine Intelligence, Vinitrac ® Australia, Jul ‘19 (n=1.000) and Jul ’22 (n=1,008) Australian regular wine drinkers
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Wine Intelligence Australia Wine Landscapes 2022
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