Australian regular wine drinkers The weekly wine drinking population has increased, despite a fall in regular wine drinkers
Adult population (aged 18+)
Regular wine drinkers (drink wine at least once per month)
Weekly wine drinkers
18.2m 1
10.2m 2
7.4m 4
2018
56 %
73 %
41 %
Adult population (aged 18+)
Regular wine drinkers (drink wine at least once per month)
Weekly wine drinkers
1
2022 20.5m
10m 3 -2.0% vs 2018
8.2m 4
49 %
82 %
+10.8% vs 2018
+12.6% vs 2018
40 %
1 population estimates - Australian Bureau of Statistics 2 Wine Intelligence online calibration study, September 2017, n=1,077 Australian adults. Wine=still light wine (red, white, rosé) 3 Wine Intelligence online calibration study, rolling average of December 2020 and May 2022 (n=2,000) Australian adults. Wine=still light wine (red, white, rosé) 4 Wine Intelligence, Vinitrac ® Australia, Jul’ 18 and Jul’ 22 (n ≥ 1,000) Australian regular wine drinkers
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Wine Intelligence Australia Wine Landscapes 2022
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