Market Demographics Key takeaways
1. Increased frequency of wine consumption Australia’s regular wine drinking population has declined by 2%, falling from 10.2 million adults in 2018, to 10 million in 2022. A significant proportion of adults who drink at least once a month consume wine on a weekly basis, some 82% of regular wine drinkers.
2. A mature and high-earning drinking population There has been a notable increase in regular wine drinkers between the ages of 40 and 54, to the detriment of younger age groups, who have had a dwindling share since 2019. A larger portion of regular wine drinkers now earn between AUS$150,000 and AUS199,999.
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Wine Intelligence Australia Wine Landscapes 2022
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