Still wine growth by price band There is evidence of premiumisation in the market, with super-premium and higher- priced wines the only bands to record volume growth since 2021,
Historic and forecast volume growth by price band Five-year CAGR %
and forecast to continue this trajectory through to 2026
Q What do market experts say?
“There is a value -is-going-faster-than- volume type trend in the market. We are definitely seeing a less-but-better approach to buying.” Multinational wine producer
Source: IWSR
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Wine Intelligence Australia Wine Landscapes 2022
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