Alcohol market change 2016 – 26 Spirits and RTDs have experienced a substantial rise in the past five years and are forecast for further growth in the years to come, mainly taking volume share from market leaders beer and wine
Historic and forecast volume growth by category Five-year CAGR %
Q What do market experts say?
“The other categories are just exploring and targeting new consumers better than our industry. They are reaping the rewards of innovation.”
Wine industry rep
Source: IWSR * Wine includes still wine, sparkling wine, fortified wine and light aperitifs ** Spirits include whisky, gin and genever, vodka, agave-based spirits, national spirits, rum, cane, brandy and flavored spirits
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Wine Intelligence Australia Wine Landscapes 2022
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