Management summary: tracking metrics
Top red varietals % who have drunk the following varietals in the past six months
Top wine-buying channels % who have bought wine from the following channels in the past six months
2019
2022
Tracking
2019
2022
Tracking
Local bottle shop
59% 58% 38% 16% 16%
49% 46% 32% 18% 18%
Cabernet Sauvignon
50% 49% 48% 39% 39%
40% 40% 40% 33% 32%
In the supermarket-attached liquor store Large national discount wine & drinks store
Shiraz / Syrah
Merlot
From an online retailer
Pinot Noir
From a specialist wine shop
Cabernet Sauvignon / Merlot blend
Top white varietals % who have drunk the following varietals in the past six months
Top wine-buying retailers % who mainly use the following retailers to buy wine
2019
2022
Tracking
2019
2022
Tracking
Dan Murphy's
54% 47% 35% 10% 18%
45% 40% 25% 11% 11%
Sauvignon Blanc
57% 49% 34% 34% 32%
46% 39% 29% 28% 27%
BWS
Chardonnay
Liquorland / Liquorland Express
Moscato
First Choice Liquor
Pinot Grigio / Pinot Gris
Aldi
Riesling
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Wine Intelligence Australia Wine Landscapes 2022
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