Research methodology QUALITATIVE Market interviews were conducted with five experienced industry professionals in the Australian wine trade in 2022. Interviews followed a pre-determined discussion guide, and covered overall market trends, opportunities for different wine styles, retail channels and pricing. The five interviewees were wine-industry professionals working within the market in the following different roles:
• On-premise owner • Large multinational wine producers • Small wine producer • Distributor
• Wine critic/commentator • Industry representative
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Wine Intelligence Australia Wine Landscapes 2022
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