Brand recommendation: tracking
Short-term decreases in brand recommendation recorded for Penfolds
Recommendation: Tracking % who would recommend the following brands to a friend Base = Those who have heard of each brand
2019
2021
2022
Tracking
2019
2021
2022
Tracking
Ranking '22
Ranking '22
(n=1,000)
(n=1,000)
(n=1,008)
(n=1,000)
(n=1,000)
(n=1,008)
vs. '19
vs. '21
vs. '19
vs. '21
1 2 3 4 5 6
Brown Brothers
52% 47% 49% 44% 50% 44% 46% 42% 42%
14= Yellow Tail 17= Tempus Two
33% 31% 34% 33% 36% 33% 35% 33% 33% 34% 28% 33% 29% 24% 31% 26% 27% 30% 34% 23% 30% 28% 30% 29% 34% 29% 29% 34% 31% 29% 32% 28% 28% 28% 23% 28% 31% 27% 28% 29% 27% 28% 32% 28% 28%
Penfolds
Jacob's Creek 19 Crimes Pepperjack Wolf Blass Grant Burge
17= Taylors
n/a
n/a
41% n/a
n/a
17= Annie's Lane
45% 36% 40% 43% 42% 39% 38% 31% 38% 43% 34% 38% 34% 24% 37%
20
Villa Maria
21= Houghton 21= St Hallett 23= Squealing Pig
7= 7= 9= 9= 9= 12 13
Oyster Bay
Wahu
23= Wynns
Henschke Cloudy Bay
n/a
36% 37% n/a
23= Wirra Wirra
33% 35% 37% 27% 25% 36% 32% 21% 35% 39% 23% 34% 29% 27% 34%
26= Peter Lehmann 26= Gossips 26= De Bortoli 26= McGuigan 26= Brand's Laira
Giesen Matua
14= Shaw + Smith
14= Cat Amongst The Pigeons
Results for all 55 brands available in the data table
= Represents equal ranking / : Statistically significantly higher / lower than the previous wave(s) at a 95% confidence level Source: Wine Intelligence, Vinitrac ® Australia, Jul ’19 (n=1.000), Jul ’21 (n=1,000), Jul ’22 (n=1,008) Australian regular wine drinkers
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Wine Intelligence Australia Wine Landscapes 2022
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