Brand affinity: tracking
Mostly steady results for affinity, except Cat Among The Pigeons, which has experienced a significant increase
Affinity: Tracking % who think the following brands are right for people like them Base = Those who have heard of each brand
2019
2021
2022
Tracking
2019
2021
2022
Tracking
Ranking '22
Ranking '22
(n=1,000)
(n=1,000)
(n=1,008)
(n=1,000)
(n=1,000)
(n=1,008)
vs. '19
vs. '21
vs. '19
vs. '21
1 2 3
Brown Brothers Jacob's Creek
56% 51% 53% 53% 47% 49% 37% 35% 48% 48% 50% 46%
15= Squealing Pig
37% 36% 37% 34% 33% 36% 40% 37% 36% 41% 25% 36% 41% 34% 36% 33% 31% 35% 38% 30% 35% 39% 33% 34% 22% 28% 34% 41% 35% 34% 42% 32% 34% 38% 31% 33% 37% 34% 33% 38% 33% 33% 34% 35% 32%
17= Giesen
Cat Amongst The Pigeons
17= Annie's Lane 17= Shaw + Smith 17= Evans & Tate 21= Houghton
4= 4= 6= 6= 8= 8= 8= 11
Penfolds 19 Crimes Wolf Blass Pepperjack Oyster Bay Grant Burge Henschke Cloudy Bay
n/a
n/a
46% n/a
n/a
48% 43% 44% 47% 43% 44% 49% 40% 43% 42% 38% 43%
21= Gossips
23= d'Arenberg 23= Wild Oats 23= Wynns 23= St Hallett 27= Fifth Leg 27= De Bortoli
n/a
42% 43% n/a
41% 38% 42% 40% 30% 40% 42% 39% 40% 38% 28% 40% 42% 38% 37%
12= Matua
12= Yellow Tail
12= Wahu 15= Taylors
27= Peter Lehmann
30
McGuigan
Results for all 55 brands available in the data table
= Represents equal ranking / : Statistically significantly higher / lower than the previous wave(s) at a 95% confidence level Source: Wine Intelligence, Vinitrac ® Australia, Jul ’19 (n=1.000), Jul ’21 (n=1,000), Jul ’22 (n=1,008) Australian regular wine drinkers
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Wine Intelligence Australia Wine Landscapes 2022
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