Brand affinity
Affinity: Top 15 % who think the following brands are right for people like them Base = Those who have heard of each brand
More than half of those- who are aware of Brown Brothers consider the wine brand to be right for them
Source: Wine Intelligence, Vinitrac ® Australia, Jul ’22 (n=1,008) Australian regular wine drinkers
105
Wine Intelligence Australia Wine Landscapes 2022
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