Brand consideration: tracking
A significant number of brands have experienced a long-term decrease in consideration rates
Consideration: Tracking % who would consider buying the following brands Base = Those who have heard of each brand
2019
2021
2022
Tracking
2019
2021
2022
Tracking
Ranking '22
Ranking '22
(n=1,000)
(n=1,000)
(n=1,008)
(n=1,000)
(n=1,000)
(n=1,008)
vs. '19
vs. '21
vs. '19
vs. '21
1
Brown Brothers Jacob's Creek
72% 66% 66% 72% 62% 64% 66% 66% 64% 68% 61% 61% 60% 51% 58% 60% 55% 58% 64% 61% 58% 68% 56% 58% 59% 55% 55%
13= Giesen
48% 47% 51% 58% 54% 50% 59% 53% 50% 55% 43% 49% 58% 50% 49% 55% 47% 48% 53% 46% 48% 66% 33% 48% 61% 40% 47% 61% 53% 47% 50% 52% 47% 59% 45% 47% 51% 54% 46% 55% 47% 45% 49% 47% 45%
2= 2=
17= Peter Lehmann
Penfolds Wolf Blass Grant Burge Cloudy Bay Pepperjack Oyster Bay Annie's Lane
17= Taylors 19= Matua
4
5= 5= 5= 5=
19= De Bortoli 21= St Hallett 21= Houghton
21= Shaw + Smith
9
24= Wahu
10
Henschke
n/a
53% 54% n/a
24= Tempus Two 24= d'Arenberg 24= Evans & Tate
11= Cat Amongst The Pigeons
55% 51% 52% 57% 54% 52%
11= Yellow Tail 13= 19 Crimes 13= Squealing Pig
n/a
n/a
51% n/a
n/a
28
McGuigan
55% 53% 51% 55% 50% 51%
29= Banrock Station
13= Wynns
29= Eaglehawk
Results for all 55 brands available in the data table
= Represents equal ranking / : Statistically significantly higher / lower than the previous wave(s) at a 95% confidence level Source: Wine Intelligence, Vinitrac ® Australia, Jul ’19 (n=1.000), Jul ’21 (n=1,000), Jul ’22 (n=1,008) Australian regular wine drinkers
104
Wine Intelligence Australia Wine Landscapes 2022
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