Brand conversion: Tracking
Short-term increases in conversion rate for brands within the top 15, apart from the leading domestic brands Jacob’s Creek and Brown Brothers
Conversion: Tracking % who have bought the following brands in the past three months Base = Those who have heard of each brand
2019
2021
2022
Tracking
2019
2021
2022
Tracking
Ranking '22
Ranking '22
(n=1,000)
(n=1,000)
(n=1,008)
(n=1,000)
(n=1,000)
(n=1,008)
vs. '19
vs. '21
vs. '19
vs. '21
1 2
Jacob's Creek Brown Brothers
33% 31% 36% 32% 29% 34%
16= Taylors
18% 15% 21% 14% 13% 21% 16% 17% 20% 15% 14% 20% 16% 17% 20% 17% 19% 19% 13% 15% 19% 13% 18% 19% 11% 8% 18% 16% 13% 17% 8% 11% 17% 14% 9% 17% 15% 12% 17%
16= Villa Maria 18= De Bortoli 18= Grant Burge 18= Squealing Pig 21= Tempus Two
3= 3= 5= 5= 7= 7= 9= 9= 11
19 Crimes
n/a
n/a
31% n/a
n/a
Wahu
24% 18% 31% 25% 28% 30% 26% 24% 30% 27% 19% 28% 26% 22% 28% 25% 18% 26%
Penfolds Yellow Tail
Gossips
21= Giesen
Wolf Blass Oyster Bay
21= Baily & Baily
24
St Hallett
Barefoot
n/a
20% 26% n/a
25= Banrock Station
Pepperjack
22% 17% 25% 15% 12% 23% 16% 7% 23%
25= Hardys 25= Wynns 25= Fifth Leg 29= Wild Oats 29= Cloudy Bay
12= Matua
12= Shaw + Smith 12= Winesmiths
n/a
14% 23% n/a
9%
8% 16%
15
Cat Amongst The Pigeons
13% 13% 22%
13% 13% 16%
Results for all 55 brands available in the data table
= Represents equal ranking / : Statistically significantly higher / lower than the previous wave(s) at a 95% confidence level Source: Wine Intelligence, Vinitrac ® Australia, Jul ’19 (n=1.000), Jul ’21 (n=1,000), Jul ’22 (n=1,008) Australian regular wine drinkers
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Wine Intelligence Australia Wine Landscapes 2022
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