Brand purchase
Significant rises in recalled purchase for most brands within the top 15; Jacob’s Creek is down on 2019
Purchase: Tracking % who have bought the following brands in the past three months Base = All Australian regular wine drinkers (n ≥ 1,000)
2019
2021
2022
Tracking
2019
2021
2022
Tracking
Ranking '22
Ranking '22
(n=1,000)
(n=1,000)
(n=1,008)
(n=1,000)
(n=1,000)
(n=1,008)
vs. '19
vs. '21
vs. '19
vs. '21
1
Jacob's Creek Brown Brothers
28% 22% 24% 22% 17% 20% 18% 18% 20% 20% 13% 18% 18% 14% 17% 15% 9% 14%
15= Lindeman's
7% 6% n/a 6% 5% 4% 4% 3% 2% 3% 3% 4% 6% 4% 4%
4% 4% n/a 4% 4% 4% 4% 3% 1% 3% 3% 3% 5% 3% 4%
6% 6%
2= 2=
15= Rosemount Estate
Penfolds Wolf Blass Yellow Tail Oyster Bay De Bortoli Pepperjack
15= 19 Crimes 15= Fifth Leg 15= Houghton 21= Grant Burge 21= Cloudy Bay
6% n/a
n/a
4 5 6 7
6% 6% 5% 5% 5% 5% 5% 5% 5% 4% 4% 4%
9%
8% 11%
8= 8= 8= 11 12
10% 7% 10% 11% 6% 10% 10% 6% 10%
21= Matua
Gossips Taylors Hardys Wynns
21= St Hallett 21= Wahu 21= Giesen 21= McWilliam's
4% 8% 8% 3% 6%
5% 4% 5% 5% 7%
9% 8% 7% 7% 6%
13= Banrock Station 13= Squealing Pig
28= Peter Lehmann
28= Yalumba
15= McGuigan
28= Annie's Lane
Results for all 55 brands available in the data table
= Represents equal ranking / : Statistically significantly higher / lower than the previous wave(s) at a 95% confidence level Source: Wine Intelligence, Vinitrac ® Australia, Jul ’19 (n=1.000), Jul ’21 (n=1,000), Jul ’22 (n=1,008) Australian regular wine drinkers
100
Wine Intelligence Australia Wine Landscapes 2022
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