White varietal consumption: Tracking % who have drunk the following varietals or wine types in the past six months Base = All Australian regular wine drinkers (n ≥ 1,000)
Evidence of diversifying tastes Consumption of the main varietals has dropped for both red and white wine, which may partially reflect falls in knowledge. However, consumption rates for some more niche varietals have grown, reflecting a more involved wine drinking population and their desire to try new things
Red varietal consumption: Tracking % who have drunk the following varietals or wine types in the past six months Base = All Australian regular wine drinkers (n ≥ 1,000)
= Represents equal ranking / : Statistically significantly higher / lower than the previous wave(s) at a 95% confidence level Source: Wine Intelligence, Vinitrac ® Australia, Jul ’19 (n=1.000), Jul ’21 (n=1,000), Jul ’22 (n=1,008) Australian regular wine drinkers
10
Wine Intelligence Australia Wine Landscapes 2022
Copyright 2022 – Wine Intelligence – For client use only. Not to be reproduced or resold without permission from Wine Intelligence.
Powered by FlippingBook