CHAPTER 13 | 1900s – Federation
Yalumba Wines ‘To the Front’ – Advertising, ca 1899–1900 Piper George Findlater of the British Army’s Gordon Highlanders was awarded the Victoria Cross for his extreme bravery at the October 1897 storming of the Darghai Heights (present-day Pakistan), during the upheavals of the northwestern front of British India. Findlater’s colourful story captured the imagination of the British Empire and his reputation of fortitude was harnessed by Yalumba for its advertising campaign.
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