Stories are at the heart of every winery and each vintage. While scores and reviews play an important part in the commercial trade, each and every winery has a history and story about how each vintage plays out. Now often lost, these deeper narratives are a vital component for wineries to showcase their unique qualities and stand out from the crowd, to share their history, terroirs and build rich connections with consumers and retailers heightening the impact of simple reviews. The Vintage Journal is the new home for Australia’s winery stories and regional guides, combining reviews with a rich narrative written by our expert team of Tony Love, Jeni Port, Andrea Pritzker MW and Andrew Caillard MW. Stories on The Vintage Journal will provide readers with more than simple reviews and an insider’s account of new releases written by some of the country’s top wine experts. Our ultimate goal is for The Vintage Journal, with our winery features combined with regional guides, to be the leading source of sophisticated Australian wine writing that talks to and informs wine buyers around the world by providing in-depth reporting and analysis of the country’s best wineries and regions.
YOUR HOME AWAY FROM HOME
The Vintage Journal in an online magazine that provides every winery the opportunity to have a home away from home; a single extended page on our website that journals reviews and stories, and tracks a winery’s new releases over successive vintages written by some of Australia’s leading and most experienced wine communicators. On The Vintage Journal, your brand fans and potential customers can view all your latest reviews and read the deeper story behind those wines written by the country’s leading independent wine communicators. We will provide rich content that is free to access and share ensuring that potential customers have all the information at their fingertips to learn about their favourite wineries and inform buying decisions.
TWO OPTIONS
EXTENDED REVIEWS $100 +GST (per wine – minimum 3 wines) Our team will taste your wine selection and write a short narrative to provide background on the wines and a short story.
FEATURES $150 +GST (per wine – minimum 3 wines) Our team will taste your wine selection and write an extended narrative and story pulling together key elements of the selection. The length of the story is dependent on the number of wines submitted with a minimum of 100 words per wine plus a full review.
OUR WRITERS
JENI PORT is one of Australia’s top wine communicators. Based in Melbourne, Jeni created the first wine column in the (then) Sun News-Pictorial before moving over to The Age and becoming that paper’s longest-serving wine writer. Over the years she has written for most Australian wine magazines and these days calls WinePilot home. She is also a Tasting Panel member on the Halliday Wine Companion . She was named Wine Communicator of the Year and Legend of the Melbourne Food and Wine Festival in 2014 and in 2018 Legend of the Vine. She is a founding board member of Australian Women In Wine and is the co-deputy chair of Australia’s Wine List of the Year Awards and China’s Wine List of the Year Awards.
TONY LOVE is best known for his 10 years as News Corp’s National Wine Writer, with weekly columns in major metropolitan mastheads throughout Australia including The Adelaide Advertiser , The Sydney Daily Telegraph and the Melbourne Herald Sun . He continues to write feature articles and columns for all the major Australian wine media publications. Tony has also worked as a restaurant reviewer, section editor, book editor, digital content provider, journalism teacher and was named Wine Communicators of Australia 2018 Legend of the Vine (SA).
ANDREA PRITZKER MW is the founder of Wine inTuition , a wine education and corporate events business in Sydney. A certified WSET educator, she also works as a wine writer, consultant, wine judge and public speaker. She became a Master of Wine in 2015 and Andrea is currently Australia’s Burgundy Wine Ambassador and Ambassador for the VDP in Australia. From 2017-2022 she co- coordinated the MW Education programme in Australasia and is now a member of the governing Council for the Institute of Masters of Wine. Andrea is also co-chair of the IMW Symposium to be held in Adelaide in November 2026. In 2022, she was awarded the prize for Dux at the Len Evans Tutorial.
ANDREW CAILLARD MW is a multi-award winning Master of Wine best known as author of The Australian Ark , winner of the Andre Simon Drinks Award 2024 and a co-founder of Australian wine auction house Langton’s. He was also an associate producer of award- winning feature documentaries Red Obsession and Blind Ambition , and author of numerous books including several reference editions such as Penfold’s The Rewards of Patience (editions III to IX), Imagining Coonawarra – The story of Wynns Coonawarra Estate John Riddoch Cabernet Sauvignon and The Essence of Dreams – The Story of Mornington Peninsula Wine . Andrew has personally won numerous awards including the IWSC Wine Communicator 2025 Trophy and Australian Wine Communicator of the Year in 2024.
Winepilot is a cutting-edge review platform which assists the wine industry to better connect with a broad range of consumers who are currently missed by the traditional wine media, including digitally savvy Millennials and Generation Z. We offer an on demand service to supply engaging and modern reviews crafted by many leading wine writers and sommeliers which are free for consumers and the trade to access. Our team’s reviews also have significant influence and credibility in export markets as we are also regular contributors to prestigious international publications such as VINOUS , Decanter , Wine Spectator and The World of Fine Wine . Your personal wine guide – a First Class ticket to the best drinks from Australia and around the world from leading critics and sommeliers. Drink Better.
JENI PORT is one of Australia’s top wine communicators. Based in Melbourne, Jeni created the first wine column in the (then) Sun News-Pictorial before moving over to The Age and becoming that paper’s longest-serving wine writer. Over the years she has written for most Australian wine magazines and these days calls WinePilot home. She is also a Tasting Panel member on the Halliday Wine Companion . She was named Wine Communicator of the Year and Legend of the Melbourne Food and Wine Festival in 2014 and in 2018 Legend of the Vine. She is a founding board member of Australian Women In Wine and is the co-deputy chair of Australia’s Wine List of the Year Awards and China’s Wine List of the Year Awards.
KEN GARGETT mostly writes on wine, Champagne and spirits for various newspapers, magazines and books, but is perhaps best known for his work as the longest serving wine writer for The Courier Mail and as the Australian wine correspondent for The World of Fine Wine .
RAY JORDAN is one of Australia’s most experienced wine writers. He has been writing about wine for more than 40 years and was Wine Editor for Seven West Media, with a long- standing column in The West Australian . He also has been writing his influential annual guide to West Australian wines since 2003.
SHANTEH WALE was the Head Sommelier at Sydney’s Award-Winning Quay restaurant for a number of years and has recently been added to the Halliday Wine Companion tasting panel and launched her own podcast, Over a Glass .
ANGUS HUGHSON is an award-winning wine writer and the Founder and Publisher of Winepilot, the Australian Editor for leading international publication VINOUS based in New York City and the Co-Publisher of The Australian Ark with over 15 years of publishing, writing and judging experience.
ANNETTE LACEY MW is currently the Group Beverage Manager for Solotel. She passed the Master of Wine Program in 2020, was a winner of the 2014 Vin de Champagne Award, is a Len Evans Scholar and regular wine judge.
TOM KLINE is a wine writer, reviewer, presenter, and educator based in Victoria, Australia. He is the Australian correspondent for the internationally respected publications Jasper Morris Inside Burgundy and Jane Anson Inside Bordeaux , where he highlights the top tier of Australian wine for a global audience. Tom also writes for leading outlets including Decanter (UK), Wine Spectator (US), and Halliday Magazine , among others. An experienced wine show judge and WSET educator, he has authored several consumer-focused wine courses aimed at making wine more accessible and engaging. In 2023, Tom was awarded Best Published Feature Article or Wine Column at the prestigious Wine Communicator Awards, presented by Wine Communicators of Australia.
LISA CARDELLI is an Italian-born wine professional, having worked as a sommelier in some of Melbourne’s best fine-dining restaurants for over 10 years. Lisa is the recipient of the 2022 Wine Communicators of Australia Best Published Feature Article award and 2022 Sydney Royal Wine Professional Development Scholarship sponsored by the Len Evans Foundation.
CYNDAL PETTY is a hopeless romantic for wine and food, nearing 15 years in hospitality while still (just) under 30. A Chef-turned-Sommelier and award-winning wine professional, Cyndal recently left a Group Sommelier role where she curated seven wine lists across multiple venues and led the wine team to Gourmet Traveller Wine Bar of the Year – just months after opening. Now freelance, Cyndal is a wine consultant, event host, wine judge, and an emerging wine writer. Passionate about sharing wine’s story with the world, she brings a fresh voice and creative solutions to the industry.
EMMA FARRELLY has produced award-winning wine lists across Perth for over 19 years. She is a regular wine judge and was awarded 2017 Sommelier of the Year at the WA Good Food Guide awards and Sommelier of the Year at the 2019 Gourmet Traveller Restaurant awards.
TIJANA LAGANIN is on a mission to take the intimidation out of wine and brings a fresh angle to wine communication. Based in Adelaide and with a background in sales and marketing, Tijana has completed both WSET Levels 2 and 3, and is on the editorial team of The Australian Ark by Andrew Caillard MW.
NICOLE BILSON is an award-winning writer and one of Australia’s leading emerging wine communicators. She completed the WSET Diploma in 2016 and has since contributed to Gourmet Traveller WINE , Halliday Wine Magazine and Nourish Magazine.
Individual reviews $70 + GST Pack of ten reviews $500 + GST
Reviews will be published on the Wine Pilot website, and accessible to the public. The winery will have ownership of reviews to use as they deem fit for third party endorsement. A pack of ten reviews can be used across all our pilots, with remaining credit available to use at any future date without expiry.
With over 25,000 unique monthly visitors, Wine Pilot provides exposure to wine consumers and enthusiasts. Reach a greater audience to advertise your brand, promote new products, vintage releases or events. Packages available as well as bespoke packs. All advertising packs include a complimentary social media post.
PRICE PER MONTH (EX GST)
ADVERT SPACE
Sitewide review pages – Header Banner (includes monthly email) Sitewide review pages – Sub Banner (includes monthly email)
$750 $400 $500 $350 $250 $100 $300
Home Page Banner 1 Home Page Banner 2 Home Page Banner 3 Home Page Banner 4 Wine Feed & Search Page
Sitewide review pages (includes banner advertisment in monthly email) HEADER BANNER $750 per month + GST Dimensions: 1200px x 300/350px File format: JPG, GIF, PNG
SUB BANNER $400 per month + GST Dimensions: 1200px x 300/350px File format: JPG, GIF, PNG
“A great professional group. Keep it up!” CUSTOMER REVIEW
Home Page Banners HOME PAGE BANNER 1 $500 per month + GST Dimensions: 1200px x 300/350px File format: JPG, GIF, PNG
HOME PAGE BANNER 2 $350 per month + GST Dimensions: 1200px x 300/350px File format: JPG, GIF, PNG
HOME PAGE BANNER 3 $250 per month + GST Dimensions: 1200px x 300/350px File format: JPG, GIF, PNG
HOME PAGE BANNER 4 $100 per month + GST Dimensions: 1200px x 300/350px File format: JPG, GIF, PNG
“We have felt supported and guided through the process, (we are new to the industry) and we will be submitting more wines this year. Well done to you guys!” CUSTOMER REVIEW
“The reviews speak to both kinds of wine lovers – the less experienced and the experienced.” CUSTOMER REVIEW
Wine Feed & Search Page $350 per month + GST includes: Dimensions: 1200px x 300/350px File format: JPG, GIF, PNG
THREE BANNERS PER WINE FEED
PLUS: A BANNER EVERY FIVE WINES IN SEARCH
Winepilot reviews drive sales
The speed of content generation exceeded expectations
Winepilot crafts better, more engaging content than other similar platforms
FOR FURTHER INFORMATION PLEASE CONTACT:
Tijana Laganin | M: 0432 741 071 E: wine@thevintagejournal.com.au | E: tijana@winepilot.com Suite 102, 46-50 Kent Road, Mascot NSW 2020 vintagejournal.co | winepilot.com
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